A study of the purchased intention of fire insurance scheme at Kota Samarahan area/ Azis Madian

The Malaysia insurance industry continued to record positive growth in the force of challenging economic environment. The industry registered a premium income growth of 12.3%’ driven by the life sector, particularly the annuity and investment linked business. The combined insurance funds asset continued to expand, respectively 4.2% of the total asset of the financial system. The event of 11 September in the United States resulted the largest insured losses in the history of insurance industry and impacted insurance industry world wide. However, Malaysia were not directly affected as they had minimal expose to risk outside Malaysia. There are 48 insurance company operates at Malaysia! excluding the potential reinsure and two direct insurance which were using of their general insurance).