E-commerce interaction and the elements of trust / Mohd Sazili Shahibi , Zaitun Abu Bakar

Shahibi, Mohd Sazili and Abu Bakar, Zaitun (2010) E-commerce interaction and the elements of trust / Mohd Sazili Shahibi , Zaitun Abu Bakar. Business and Management Quarterly Review (BMQR), 1 (4). pp. 1-7. ISSN 2180-2777

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Abstract

Trust was often cited as the main reason why many customers are still sceptical about
some online vendors The purpose of this paper is to identify the elements of trust in ecommerce
interactions and how far the element of trust has influence a business
transactions electronically. A survey was conducted on Information System Personnel
in Selangor State government office. The result revealed policy clearly stated on the
website has been identified by the researcher as a dominant element to the Internet user
to trust a certain website. 69.4 percent of the respondents considered the element of
return policy in e-commerce website as significant and a core trust element in ecommerce
applications

Metadata

Item Type: Article
Creators:
Creators
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Shahibi, Mohd Sazili
UNSPECIFIED
Abu Bakar, Zaitun
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Shah Alam > Institute of Business Excellence (IBE)
Journal or Publication Title: Business and Management Quarterly Review (BMQR)
UiTM Journal Collections: Others > Business and Management Quarterly Review (BMQR)
ISSN: 2180-2777
Volume: 1
Number: 4
Page Range: pp. 1-7
Official URL: http://www.bmqruitm.com/
Item ID: 874
Uncontrolled Keywords: Trust, E-Commerce, Interaction
URI: https://ir.uitm.edu.my/id/eprint/874

ID Number

874

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