The Rinscarves Inc. / Nurul Arina Syahira Razali

Razali, Nurul Arina Syahira The Rinscarves Inc. / Nurul Arina Syahira Razali. [Entrepreneurship Project] (Unpublished)

Abstract

For this semester, all of students that take entrepreneurship subject have to choose one product and sell them. The purpose for this report was to analyze and observe the credibility of the company on what kind of marketing strategy that they choose in order for them to enhance the customer company used to attract and gain customers is through social media which is Facebook and make mem purchase product from the Rin's Store Enterprise.

In addition, this report also ported on how frequent the company promoting and advertise their product in the social media especially Facebook. Facebook was chosen because many people nowadays including all ranges of ages that used Facebook. Each company required to post varieties of strategies to advertise the product. In posting at the Facebook it includes the teasers, hard sells and also soft cells. This is because social media is a good way for engaging and interacting customers. The more company communicate with the audience, the more chances company have of conversion and this will create two-way communication.

As Facebook provides many kinds of advertising, it could help company to reach their potential customers faster than other company could do. This will make the company could achieve their targets to increase their sales. It also can gain interests about the product that they sell towards their customers. Thus, Facebook connection makes company and customers are more probable to upsurge customer retention and customer loyalty.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Razali, Nurul Arina Syahira
2018272814
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohd Noor, Jannah Munirah
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Costume. Dress. Fashion
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Computer and Mathematical Sciences
Keywords: Rin's Store Enterprise, entrepreneurship, The Rinscarves Inc
URI: https://ir.uitm.edu.my/id/eprint/87058
Edit Item
Edit Item

Download

[thumbnail of 87058.pdf] Text
87058.pdf

Download (327kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
On Shelf

ID Number

87058

Indexing

Statistic

Statistic details