A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof

Saidin, Siti Ekshiela Zuhlaili and Mohd Afandi, Nor Aqilah and Yusof, Nur Amalina and Muhd Yusof, Nur Syafiqa (2016) A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof. [Student Project] (Unpublished)

Abstract

The study aims to determine what failure factors of entrepreneurship among young generation in online business. A conceptual model is proposed by following the study of Phau, Sequeira and Dix (2009). A survey of 100 respondents was conducted in Segamat, Johor among online seller in Segamat . Standard multiple regression and Pearson correlation were used to test the hypotheses developed and research question. By having a better understanding of the failure factors of entrepreneurship among young generation in online business, the entrepreneur and marketers of the online business can make better marketing strategies to attract consumer to buy their product. Theoretical contribution of this study is an extension of knowledge of online seller towards failure factors of entrepreneurship among gen y in online business

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Saidin, Siti Ekshiela Zuhlaili 2015135613 Mohd Afandi, Nor Aqilah 2015145413 Yusof, Nur Amalina 2015182615 Muhd Yusof, Nur Syafiqa 2015136853
Contributors:	Contribution Name Email / ID Num. Thesis advisor Abd Aziz, Noreen Noor UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (HONS) Marketing
Keywords:	Entrepreneurship, online business, Young Generation
Date:	2016
URI:	https://ir.uitm.edu.my/id/eprint/87043