A study on the effectiveness of satu daerah satu industri (SDSI) showcase towards Sarawak entrepreneurs/ Nur Melisa Mohd Terki

This research study analyzes the effectiveness of entrepreneurship Showcase Satu Daerah Satu Industri (SDSI) held by Bumiputera Entrepreneur Development Unit (BEDU), Chief Minister’s Office. Effective showcase will help entrepreneurs Promote their products and will increase their sales volume. Entrepreneurs performance that participated in the showcase are collected and gathered for analyzing. Ten (10) entrepreneurs with high sales volume are selected each year from all over Sarawak to participate in Showcase SDSI from the year of 2010 to 2012. Questionnaires were used and the sample was drawn down. The questionnaire was structured in four main sections namely: Demographic, Customer Response, Effectiveness and Challenges of Showcase SDSI towards Entrepreneur. A survey research design was utilized for the purpose of this study in order to assess the validity and reliability of the data. A qualitative research design was used for the purpose of this study, in a way to acquire the desired outcomes of the research.