Efoocan: muslim and vegetarian friendly apps / Nurul Afikkah Mohd Asri ... [et al.]

Efoocan application is being created to provide a convenient tool for Muslim and vegetarian travellers while they are travelling. This application will have the functionality of scanning food product’s barcode, menu recipes option and searching tool to find halal/vegetarian restaurants or cafes. To use this application, consumers can download the apps through Apple Store or Play Store and then consumers can scan products by scanning a QR code program that requires food manufacturers to provide detailed information about ingredients, certificated Halal and some ideas of recipes based on the food as well as option to find Halal/ Vegetarian restaurants near the locations using GPS features. The introduction of this app is to solve the problem of difficulty to find halal or vegetarian food when travelling abroad as well as to avoid food fraud. The objective is to simplify for Muslim and Vegetarian travellers to identify Halal and vegetarian foods. Besides, it is also to make sure consumers increase user confidence while using the application. Lastly, it is also to be able to influence the level of learning content detail that can be used to help solve problems more effectively. This scanning feature can recognise the barcode to identify the ingredients in the food contained such as instant foods at convenience stores beside of Halal certification. Even though this application is focusing on Muslim and Vegetarian travellers, it also can be used by general consumers that prioritise healthy food and lifestyle. The benefits of efoocan is that it provides assurance to targeted travellers that the food they consume is Halal and suitable to eat and gives benefits to society by promoting transparency and accountability in the food industry. The marketing approach of this app is by advertising near all convenience stores so travellers are aware of our app. The commercialization potential of this application through collaboration with government and non-governmental organisations (NGO) to promote this application for more exposure to increase healthy lifestyle.