Factors that influence students in choosing Institut Profesional Baitulmal as their private higher education institution / Muhammad Aizat Zulkipli

Purpose — This is to identify the factors that influence students in choosing Institut Profesional Baitulmal as the private higher education institution. For this research, the researcher examine three factors that is perception of brand image, facilities provided and course offer. This study is to help the company improve on the factors that can attract students towards the institution.

Design/ Methodology/ Approach —The questionnaire are consists 3 section and have 25 questions were distribute to 100 of respondent that is students who are study in Institut Profesional Baitulmal and all of the respondent answering the questionnaire. The researcher used descriptive design in conducting the research.

Findings —There was a support for three hypothesis, suggesting that: perception of brand image influence students in choosing IPB as their private higher education institution, facilities provided influence students in choosing IPB as the private higher education institution and course offer influence student in choosing IP as their private higher education institution.

Research limitation — data are limited at I place only. This will lead other researcher to study on this research in the future.