A study to measure and determine the level of public awareness and perception towards the Sabah Information Department's public information centre and it's services / Siti Mariam Aziz Rashid

The era of globalization is becoming more and more challenging these days, and we cannot afford to still be ignorant and not knowing what is going around us every day. Each day is a challenge and if we do not equip ourselves with the necessary tools of life, a.k.a information - then we will be left behind and struggling to fend for ourselves. The information issue is so important, so much so that the government of Malaysia through its Information Ministry, has set up an information centre that functions as an information hub and provides all the information needed by society accessed via on-line or print materials. The centre is called Pusat Maklumat Rakyat (PMR) or Public Information Centre. But is it known to the public? What is the level of awareness that the public has regarding the Pusat Maklumat Rakyat. This research aims to evaluate the PMR issues at hand. Common methods were used to conduct this research and variables are analysed thoroughly. The result of this research will be used as a guideline and a stepping stone towards planning and implementing strategies to better improve the existing product marketing. The results of this research was found to be a favourable one, whereby the public are in fact aware of the effectiveness and relevancy of a PMR centre, and it has achieved its objectives of being an effective one-stop information centre for the society.