Company analysis: TFF Cafe / Nur Amani Bahrin … [et al.]

Despite severe hurdles and significant risks, many businesses continue to operate following the protracted Covid-19 outbreak. This investigates how the theories taught in this subject area can be applied in real-world problems using Business Model Canvas (BMC). In this case study, we took advantage of the chance to do research about a cafe in Kangar, Perlis, which is TFF Cafe. This cafe has been operating for more than 7 years. They serve a variety of food and beverages. However, there is also some negative feedback that we have found regarding this cafe. Three main problems that this cafe faced are the beverages are too sweet, the prices are a little pricey and the service is quite slow.
In this case study, we could see the findings and results that needed to be highlighted. TFF Cafe received a lot of negative feedback from customers who were dissatisfied with their goods after selling a variety of beverages to them. According to several reviewers, the drinks are too sweet, the price range is quite high and the service by the barista is slow. From their comments on their social media, a lot of customers requested them to lessen the sweetness in their beverages. On the other hand, the price of the beverages is quite expensive. There are other cafes around Kangar that sell beverages at a more affordable price. Apart from that, TFF Cafe gives a slow service because it lacks baristas. If this continues to happen, it may have an impact on the company's revenue and sales. Since TFF sells a lot of beverages, they should have a good trainer or professional worker as a barista to produce the best beverages. This makes the cafe appear less appealing to customers.
Therefore, several recommendations are offered to solve the cafe-related issue. The most important issue is that TFF Cafe should provide customers with the level of sweetness they prefer on its cafe menu. In addition, this café should conduct some surveys to ensure that its prices are not so differ from those other cafes. They should make it better because it can attract more people to visit the cafe and gladly enjoy such beverages. To provide customers with the best beverage in town, TFF Cafe must also provide training for their baristas and other employees. They can then produce more flavorful, distinctive, and superior beverages.