Case study: company analysis Cuemi Sotong Goreng / Muhammad Harith Md Wi, Aleef Mirza and Wan Akramin Syahir Wan Azmi

CUEMI SOTONG GORENG, a microbusiness, is the focus of this case study. It was established in approximately 2020, during the country's recovery from the COVID-19 pandemic. Originally located in Kuala Perlis, Perlis, the business has expanded its market to northern states. The success of CUEMI SOTONG GORENG's kiosk has led to the opening of new outlets in Puchong and Pahang. The increasing recognition and public endorsement of CUEMI SOTONG GORENG signify its growing popularity among consumers. Our company aims to provide innovative solutions and services in the field of squid processing and distribution.
With a strong focus on quality and customer satisfaction, we have developed a comprehensive BMC that outlines key aspects of our business, including customer segments which is demographic segmentation, the favourable taste is highlighted in value propositions and the channels use is Facebook and TikTok. Furthermore, providing friendly service are the priority for their customer relationships, product sales and also add on extra are the main revenue streams. Physical and financial are key resources to build up the company. The main production is productivity, marketing and sales are for their key activities. They also have regular supplier and collaborate with Foodpanda as their key partnerships, and rent, inventory is for their cost structure.
However, our analysis also revealed areas for improvement. The distribution channel currently relies heavily on packaging, kiosk area and customer service. To overcome this, we recommend to overcome the issue by use a suitable and proper packaging, improve the safety factor of the kiosk and being responsive to the customer through social media. Furthermore, marketing efforts should be enhanced to create brand awareness and differentiate CUEMI SOTONG GORENG from competitors. Implementing targeted digital marketing campaigns and engaging with customers through social media platforms can help increase visibility and attract a younger demographic. CUEMI SOTONG GORENG has a strong foundation and potential for growth. By leveraging the findings and recommendations from our BMC analysis, the company can enhance its business model, expand its market reach, and establish itself as a leading provider of premium squid-based products in Arau, Perlis, and beyond.