Factors of adopting Islamic home financing: empirical investigation among consumers of Islamic banking in Malaysia / Mohd Asyraf Mohd Nasir

Malaysia is the first country to implement comprehensive dual banking system. The progressing of Islamic Banking in our country is quite magnificent and fast. People regardless of races start to pay more attention to Islamic Banking services and products. In term of Islamic home financing product, the Islamic Bank has introduced a numbers of products such as Al Bai Bithaman Ajil (BBA) concept and Musyarakah Muntanaqisah Partnership (MMP). This study aims to examines and understand the factors that influence the awareness and adoption of the Islamic home financing offered by the Islamic banks toward the consumer. A quantitative method has been used in this research whereby 150 self-administered questionnaires have been distributed in various Islamic Banks in Johor Bahru. Multiple analytical techniques including factor analysis, coefficient correlation and regression analysis will be used to determine whether there are any significant relationships between consumer awareness, subjective norms, and roles play by Islamic bank, product and service features toward the adoption Islamic home financing among the banks customer. From this research, it's hoped that this study will help the Islamic banks to be more competitive by producing much better Islamic home financing product schemes as well as strengthen other areas for survival of the Islamic bank.