The influnce of internal marketing on organizational commitment of resident and district office, Samarahan division/ Othman Let

Let, Othman (2008) The influnce of internal marketing on organizational commitment of resident and district office, Samarahan division/ Othman Let. [Student Project] (Unpublished)

Abstract

The research is to determine the level of related internal marketing variables which might have significant effect on the organizational commitment of Resident and District Office, Samarahan Division. The research also aimed to find the association between the internal marketing variables and the organizational commitment of Resident and District Office, Samarahan Division. The result of the study reveals that there is significant association between the level of the internal marketing variables and the organizational commitment of employee of Resident and District Office, Samarahan Division.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Let, Othman
2002316075
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > H Social Sciences (General) > Research
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Honours) (Marketing)
Keywords: Marketing, Internal marketing, job-products
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/84418
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