Consumer demand on sago-based products in Kuching/ Suffian Awang Julie

Sago-based products are commonly known in Sarawak especially in Melanau community. These sago or sago-based products are their staple foods like ‘linut’ (mixture of raw sago starch with hot water to form ‘glue-like’) or sago snacks (tabaloi, sago pearls, kuih bangkit, etc).The contribution of sago-based products business growth is supported by in understanding and analyzing the force that determine the demand for such products in the marketplace. The sago-based products itself need to be revamped in order to stimulate the consumer to purchase backed by an aggressive promotion (trade shows, advertising), information service (disseminate the facts and benefit of sago-based products) and competitive price (to compete with other similar starch-based products).