IH cooker “Piccolino”: case study / Nurulain Sabri

Company analysis is done to investigate a company thoroughly. To suit the purpose a company based in Japan namely Dretec Co., Ltd had been chosen to be analyzed. The first part of this analysis outlines the introduction to this analysis and why it was done. This analysis is targeting people who want to keep a healthy lifestyle even though during the pandemic COVID-19 outbreak by using the product by Dretec which is an IH cooker. The product shows many advantages as it provided a lot of function but in this analysis, we can see its weaknesses. The product only has a Japanese manual and the labeling is also in Japanese which is made it difficult for international customers. Furthermore, the price of the product is quite expensive compared to the other brands even though having the same functions. In conclusion, an English manual and labeling are needed for international customers, and visual indicators needed to be added along with the digital indicators so that customers can see well how the product works.