The innovative packaging for enai red chillie / Nor Natasya Mohd Sakri ... [et al.]

Mohd Sakri, Nor Natasya and Omar, Mastura and Rosnan, Shalida and Mohamed Ali, Noor Azly and Hassan Nazri, Nur Suzieana (2023) The innovative packaging for enai red chillie / Nor Natasya Mohd Sakri ... [et al.]. In: International Teaching Aid Competition 2023. Universiti Teknologi MARA, Kedah, pp. 295-300. ISBN 9789672948513


According to me, packaging is important for product preservation and product promotion with a structure that matches the product being produced. Packaging design can have an impact on buyers in terms of neat and attractive packaging appearance and can attract visual appeal on the packaging side. With Augmented Reality and QR codes, users can receive information easily and quickly. When scanning Augmented Reality, it will display a video on how to use Enai Red Chillie properly. In addition, scanning the Qr Code will display website links to place orders such as whatsapp, instagram, facebook, shopee and tiktok. Making the packaging tightly closed causes damage to the product. The improvement that needs to be done is to design a packaging box that has an elegant shape and a neat cover. The objective of the study to improve the packaging box that will be innovative for the Enai Red Chillie product is to ensure that by packing the new box more neatly, this can reduce the risk of damage to the purchased product. Enai Red Chillie renewal by using QR code. That said, you can just scan the part that is AR and it will play the sound of the video that has been displayed. Therefore, I combined the die cut blocks into one to save on packaging costs. In addition, the benefit to society or consumers is to save and create a collection of the packaging. Packaging has great potential for commercialization. The packaging is made to protect the good contents from breakage and protect the product in the packaging. Nowadays, packaging is not limited to product protection, but it is used as a marketing tool to build brand equity and increase sales.


Item Type: Book Section
Email / ID Num.
Mohd Sakri, Nor Natasya
Omar, Mastura
Rosnan, Shalida
Mohamed Ali, Noor Azly
Hassan Nazri, Nur Suzieana
Subjects: T Technology > TS Manufactures
T Technology > TS Manufactures > Packaging
Divisions: Universiti Teknologi MARA, Kedah
Page Range: pp. 295-300
Keywords: Packaging, qr code, augmented reality
Date: 2023
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