The innovation from plastic bag to box hijab packaging for Silawa Hq / Nur Fatihah Mohd Fazil ... [et al.]

Mohd Fazil, Nur Fatihah and Omar, Mastura and Rosnan, Shalida and Abu Daud, Jamil Iswan and Ismail, Nafisah (2023) The innovation from plastic bag to box hijab packaging for Silawa Hq / Nur Fatihah Mohd Fazil ... [et al.]. In: International Teaching Aid Competition 2023. Universiti Teknologi MARA, Kedah, pp. 262-268. ISBN 9789672948513


According Puan Sheilawati Ahmad founder of company Silawa Hq and also entrepreneur of Sheiko Legacy that’s company is opened in mid-2021. Silawa Hq is located in Sungai Petani, Kedah in the center of town. The Silawa Hq collection is launched regularly and is targeted to be looked forward to by the fashion industry, especially in hijab. Packaging can be described as having an active function beyond containing and protecting the product. Innovation in packaging gives the opportunity to appeal people's feelings and emotions leading to more impulsive purchase decisions, as well as creating brand loyalty for existing customers. Silawa Hq hijab product did not have its own hijab packaging just placed in a normal plastic bag. This Silawa hijab packaging holder it can make the customers of this company to carry the product their buy from that’s company. Objectives of this project is to attract customers with the innovations that have been made to the packaging and make easier to bring this hijab after purchasing. Therefore, the innovation of this packaging is easy to bring everywhere. The advanced technologies in this hijab packaging is combination of Augmented Reality (AR) innovation and QR code. Customer can scan images using apps Artivive for watching video material of hijab Silawa Hq and QR code used to provide easy access to information through a smartphone for easily customer open the all-social media and website for buying the hijab also can know information about Silawa Hq products. Hence, we believed that by having a special packaging design combination with technology will increase the visibility of their product.


Item Type: Book Section
Email / ID Num.
Mohd Fazil, Nur Fatihah
Omar, Mastura
Rosnan, Shalida
Abu Daud, Jamil Iswan
Ismail, Nafisah
Subjects: T Technology > TS Manufactures
T Technology > TS Manufactures > Packaging
Divisions: Universiti Teknologi MARA, Kedah
Page Range: pp. 262-268
Keywords: Hijab packaging, augmented reality, QR code
Date: 2023
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