CTS553 : Art direction / College of Creative Arts

UiTM, College of Creative Arts (2023) CTS553 : Art direction / College of Creative Arts. [Teaching Resource]
Abstract

This course exposes students to the theory of production design in film, television and new media, as well as the application of art, design and architecture to moving image storytelling. Besides, students will be introduced to some of the creative and technical skills necessary for film concept design and presentation. Students will be required to perform research exercises and document existing locations with photographs, measured plans and elevations and physical modes as an aide to pre-visualization by the creative team. The course also covers the business of production design, including breakdowns and budgeting as well as the organization and running of the art department. By this, students will learn about the role of the Production Designer in the production process.

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