Relationship the effect of religious faith, liberalism and values towards the success on malay entrepreneur in Johor Bahru/ Nor Faralyana Mahpar

In general, business performance is the measurement towards total quality management based on department in organization. According to Morgan (2012), the role of marketing in explaining firms’ business performance has received significant attention throughout the history of the marketing discipline. Marketing discipline is vital to organization to avoid bankruptcy and have a strong incentives to gain revenue in a short term to the long term in future. Thus, having a good entrepreneur performance can increase awareness and can be more effective and productive in organization.