CTM563 : Public relations in creative industry / College of Creative Arts

Public Relations in Creative Industry is a structured introduction in understanding and managing creative industry in terms of Public Relations. This module will look into the role of Public Relations professional in creative industry in terms of communication, writing and relations with media. For the most part, Public Relations are engaged in the crafting and dissemination of information that will persuade and motivate people. Indeed, messages are designed to change attitude and opinions, reinforce existing predispositions, and influence people to buy a product, use a service or support a worthy cause. Besides that, this module will also include conflict management in dealing with issues, risks and crises where it will give students the theoretical framework to help them understand the complexities and variables involved in determining a course of action.