Factor influencing mobile phone selection among staffs in selected department in Petronas Carigali Sdh Bhd Sarawak Operation (SKO)/ Siti Alicia Awan

In this particular study, the research is purposely narrowing down to a narrow sample group of PETRONAS Carigali Sdh Bhd Sarawak Operation and it is specifically focus to three departments which is called Human Resource, Finance and Operation Readiness. The main study of this research is to examine the factors that shaped the selection of mobile phone among the staffs where in to study the relationship ofthe factors and the impact of the factors on their mobile phone selection. There are seven independent factors to be analyzed. The variables are known as (l)Features and physical of the mobile phone,(2) Brand image,(3) Price,(4) Personal Recommendation, (5)Durability and Portable Aspect,(6) Other Influences and (7) Post sales Service (Mokhlis, 2012). This study also wanted to find out the most influence factor influencing the staffs’ mobile phone selection. Apart from that, the researcher would like to investigate whether the demographic factor (gender) have an impact on their mobile phone selection.