CPM555 : Advertising photography / College of Creative Arts

The course will survey the business of photography by examining industry standards of working in areas such as tabletop, lifestyles, stock, catalog, products, services and branding. The course will examine trends in advertising, public relations, business to business, artistic process, print, advertorial, social media and all area related to advertising photography. The course will focus more on developing an idea to produce an advertisement that can communicate to the right audience. The students also needed to produce good portfolios ready for the interviews during the course