A study on factors affecting online shopping in Kota Samarahan/ Evie Michelle Lamun

Lamun, Evie Michelle (2015) A study on factors affecting online shopping in Kota Samarahan/ Evie Michelle Lamun. [Student Project] (Unpublished)

Abstract

The number of Internet users has been increasing for the past few years. However, only small amount of them buys products and services via online. This study is to determine the factors that contribute to online shopping among Malaysian consumers based on previous researches. The results of literature analysis sho that there are three groups of factors affecting online shopping: 1) perceived usefulness 2) perceived ease of trust 3) perceived trust 4) shopping enjoyment. The target of this study is the residents in Kota Samarahan, Sarawak. The result showed that all variables are reliable and have significant relationship with online shopping.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Lamun, Evie Michelle 2012685374
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS (MARKETING)
Keywords:	online shopping, Internet users
Date:	2015
URI:	https://ir.uitm.edu.my/id/eprint/81295