A study of price influences, counter services and online customer services that Air Asia provided / Nur Qurratulaini Drahman and Rafiza Jalani @ Mohidi

Now days, people are willing to spend more money to get a good and high quality ofthe services as long as their satisfied. If the services are poor, the consumer will feel unhappy and will go to other company, although the quality of the product is good. But some of the consumers do not really care about the level ofthe services that has provided as long as their can get the services because want to save some money. The purposes of this study are to investigate whether the price will influence the consumers, to analyze the level of the satisfaction among the customers when used the services especially the counter services, and to analyze the relationship between the services provided and customer’s satisfaction. Overall, it proven that the lowest price influence the customers choose and used the service. The customer more prefer the Air Asia counter services because the Air Asia staff give a good treat to the customer when check-in and when aboard. The customer satisfied with the online customer’s services although sometime facing some problem online.