A study on public awareness towards "stop sex trafficking of child and young people" campaign by The Body Shop / Ledia Jaitin

Nowadays, sex trafficking issues become a serious issue in the world but are not aware about this and don't care about this issues. The purposes of this research is to determine the level of public awareness on this campaign "stop sex trafficking of child and young people" organize by The Body Shop in Kota Kinabalu.

There are three main objectives of this research are:
i) To determine the factors that influencing public awareness
ii) To identify the awareness level of the campaign
iii) To gather the recommendation and suggestion on how to increase the awareness level of the campaign.

This research is conclusive research which meant to provide information that is useful in reaching conclusions or decision-making. A total of 150 questionnaires will be distributed through face-to-face Therefore, the most suitable sampling method that will be used is the simple random sampling because the questionnaire will be given to select randomly from the people around Kota Kinabalu. Other than that, Frequency statistic and Factor Analysis have shown the most essential results that determine the achievement of the research objectives. After analyzing the finding, the researcher can conclude that from the three independent variables, which is public relation, media and education, media is more influence people. It means, media can increase people more aware. Next, conclusion and recommendation explained what can be concluded from the research and what can be improved if there is a future research being done.