A study on critical successful factors (CSF) of Beverly Hotel and its relationship with company sales performance / Ana Mariani Musbi

Musbi, Ana Mariani (2010) A study on critical successful factors (CSF) of Beverly Hotel and its relationship with company sales performance / Ana Mariani Musbi. [Student Project] (Submitted)

Abstract

Critical Success Factors (CSF) is the critical factors or activities required for Beverly Hotel to ensure the success in the hospitality industry. Critical Success Factors have been used significantly to present or identify a few key factors that Beverly Hotel should focus on to be successful. The study will identify the critical success factors of Beverly Hotel and its relationship with company sales performance. In order to achieve this, a list of factors is identified for investigation. A study is carried out systematically to investigate the critical success factors of Beverly Hotel. The success factors are based on the feedback from the respondents. This research conducted to understand the relationship between critical successful factors (CSF) and sales performance. The aim of the study is to identify the critical successful factors of Beverly Hotel. The result shows the critical successful factors and its relationship with Beverly Hotel sales performance. The implications of this result lead to Beverly Hotel success in the hospitality industry.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Musbi, Ana Mariani
2008278504
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Hazley Lai, Franklin
frank985@uitm.edu.my
Advisor
Albert Gisip, Imelda
imeldag@uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Critical Success Factors; Beverly Hotel; Sales performance; Hospitality industry
Date: 2010
URI: https://ir.uitm.edu.my/id/eprint/79139
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