A study on the effectiveness of promotional strategies Ministry of Tourism in Federal Territory Labuan office / Dewi Maing

Ministry of Tourism in F.T Labuan Office done so many things to promoting Labuan as well. This study is to see the effectiveness promotional strategy done by Ministry and recommend the improvement for the successful promotion strategy in Labuan. By doing the research with the questionnaires and analysis by questionnaires completed by respondents will be collected, analyzed and measured by using SPSS (Statistic Package for Social Science). As a result, there are four the best strategy by promotional in Labuan used Ministry such as Sales Promotion, Publicity, Internet and Advertising, each strategy have own reason and strong point. Therefore respondent give some opinion towards the promotional strategy which can use by Ministry of Tourism F.T Labuan office such as organize more interesting more events, provide more information in website, TV and advertising, provide map, brochures and signboard, improve present facilities and hospitality, and promote cheap sale and discount for transportation fees.