EDM705 : Strategic management for educational leaders / Faculty of Education

Strategic planning is an important element in ensuring the success of a program. A sound strategic plan should serve as a framework for decisions or for securing support/approval, and provide a basis for more detailed planning, explain the institution business to others in order to inform, motivate. It assists in benchmarking and performance monitoring and stimulate change and even becomes building block for next plan. However, strategic management can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an educational organization to achieve its objectives. Thus, this course introduces students to the fundamentals of strategic management, namely the identification of vision, mission, objectives and strategic goals, procedures for conducting SWOT analysis, and then develops educational strategies and formulates the relevant strategic plan. Besides that, students will also be involved in the discussion of issues and challenges of implementing the educational strategic plan, and strategies to evaluate and revise the educational strategic plan.