Consumer ethics in buying pirated DVDs: influencing factors / Sharonica Diliu and Mastina Miti

Piracy is different from counterfeit in terms of the consumer awareness of the legitimacy of a product. A counterfeit product is one which a manufacturer produces with the intention of deceiving customers by leading buyers to believe that they are purchasing the genuine article. A pirated product is one where consumers are aware that the product is pirated (McDonald & Roberts, 1994). Malaysia Ministry of Affairs and Domestic Trade is the responsible authority in Malaysia who are accountable to handle this piracy matters. However, the problems are becoming beyond the control. Malaysia identifies pirated material over the past two decades. However, the sales are not widespread because the material was brought from Hong Kong and Taiwan and we have no modern technology to produce it. Among the targeted countries, including Malaysia, that when they think a good place to see our country as no other act except the Copyright Act.