EDM473 : Educational marketing / Faculty of Education

UiTM, Faculty of Education EDM473 : Educational marketing / Faculty of Education. [Teaching Resource]

Abstract

Services, products and privileges of education need to be disseminated via strategic educational marketing. This strategy is to ensure that society benefits from the marketed educational institution. Special focus is given to educational marketing models and its application to Malaysian schools. The focus of the study will be on elite schools, MRSM, polytechnics, technical schools and smart schools.

Metadata

Item Type: Teaching Resource
Creators:
Creators
Email / ID Num.
UiTM, Faculty of Education
UNSPECIFIED
Subjects: L Education > LB Theory and practice of education > Curriculum
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Education
Keywords: Syllabus, academic, UiTM
Collections: AIMS UiTM
URI: https://ir.uitm.edu.my/id/eprint/78222
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ID Number

78222

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