The application/operations of internal marketing with special reference to the implementation of the World Trade Organisation (WTO) valuation agreement in the Royal Customs Department Malaysia, in Kuching, Sarawak / Ringgit Dinggat

This is a study on the problems faced by the Royal Customs Department Kuching, Sarawak (RCDKS), on the implementation ofthe World Valuation Agreement. It seeks to determine whether the Customs Officers are aware ofthe new Valuation Agreement. It also seeks to Determine whether the Customs officers are well- trained to implement the new WTO Valuation Agreement. A sample size of 123 respondents were involved and selected form a total population of 180 Customs Officers from the two sections and on division. The respondents were given questionnaire to answer and the researchers also made personal observation and face-to- face interviews with some of the respondents.