Stereotypes about men & masculinity in Maskulin Magazine / Muhamad Izzat Mohd Hassan ... [et al.]

Magazine made such a huge impact on our society and our way of thinking. Therefore, magazines were expected to have positive messages and positive impacts in our life but magazines are also one of the biggest contributors in terms of social issues and selfesteem issues. Researchers focused particularly on men and also on these three issues: to identify the stereotypes about men and masculinity, to discuss the effect of gender stereotypes on men and lastly to study the cause of men stereotyping to exist in magazines. In this study, the researchers would also be going in depth on things like the development of stereotypes, men and masculinity in modern society and gender stereotypes and its effect on people. Researchers used the qualitative method, specifically in-depth interview. The informants were five different people which consist of a freelance male model, former journalist, a celebrity manager as well as one male, one female readers picked based on their work related to the industry and their interests.