SSHA Footwear Enterprise / Sarah Sofiya Saad ... [et al.]

Saad, Sarah Sofiya and Sobri, Nurhalimatul Atiqah and Suhaimi, Nur Shazlinshamiza and Saharuddin, Nur Hidayah (2023) SSHA Footwear Enterprise / Sarah Sofiya Saad ... [et al.]. [Entrepreneurship Project] (Submitted)


The SSHA Footwear Enterprise is a leather shoe retailer. The SSHA contains words that represent the owner's name which is the S for Sarah, S for Shazlin, H for Hidayah, and A for Atiqah. This is because the company wishes to represent the names of the owners, who have made significant contributions to the creation of the business. The owners choose leather shoes for sale because they know there aren't many leather shoes that are reasonably priced and of high quality. This is because the materials used by SSHA Footwear are beneficial to customers suffering from joint or spine pain, foot fatigue, arthritis, bunions, and diabetes. SSHA Footwear chose materials such as 4D shoe insoles and high-quality leathers such as nubuck, calfskin, and cowhide. Furthermore, the benefits of a 4D shoe insole include a polyfoam pad that can help with foot pain because it is soft for feet and the insoles are made of breathable upper fabric for sweat absorption; the pad will also not cause the wearer's feet to sweat and smell. It can also improve the wearer's step balance and foot strength, reduce vibration-induced foot damage, and has anti-slip, shock-absorbing, and depressurizing properties. The major reason SSHA Footwear is so eager to sell these products is that the company wants to assist many people in transitioning from their old leather shoes to these comfortable leather shoes, particularly those who use them while working. Many jobs require workers to stand for extended periods of time. Jobs like customer service and sales advisor, for example, always cause their feet to hurt. So SSHA Footwear leather shoes can assist the wearer in reducing foot pain. The SSHA Footwear is a new business in the shoe industry, and the company did their best to meet the demands of the wearers by choosing their location inside the Mid Valley City Mall, which is in the urban area, because the demands in urban areas are higher than in small cities and rural areas. There are many businesses that offer the same products, which are leather shoes, but what makes SSHA Footwear unique is that they offer their customers a more affordable price for good quality. In operations, SSHA Footwear guarantees that the leather shoes quality is maintained by ensuring that the company can produce goods or provide services in accordance with market requirements, standards, and deadlines. This is because good production allows the company to increase its sales capabilities. Next, in terms of finances, the SSHA Footwear must ensure that it has a good financial plan by evaluating the total project cost, selecting funding sources such as loans, grants, equity financing, venture capital, guarantee scheme, and tax incentives to ensure that the business runs smoothly. The financial manager is responsible for ensuring that the company's internal resources can be generated at maximum capacity, the internal resources available are used to their full potential, the capital invested is fair and sufficient, the project implementation runs smoothly and successfully, and the debt can be reorganized to a minimum level. The most important thing is that the financial manager ensures that the company does not suffer a large loss that will cause problems in the future. In conclusion, SSHA Footwear is pleased to serve Malaysians with their best products and is pleased to have become the benchmark for more people to design and produce more affordable and high-quality leather shoes to meet demand.


Item Type: Entrepreneurship Project
Email / ID Num.
Saad, Sarah Sofiya
Sobri, Nurhalimatul Atiqah
Suhaimi, Nur Shazlinshamiza
Saharuddin, Nur Hidayah
Email / ID Num.
Mazlan, Nurul Farhana
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Manufacturing industries > Leather and leather goods > Footwear. Shoes
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management
Keywords: Business plan, Entrepreneurship, Shoes, Leather
Date: 2023
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