ADM352: Introduction to Strategic Management / Faculty of Administrative Science & Policy Studies

UiTM, Faculty of Administrative Science & Policy Studies (2018) ADM352: Introduction to Strategic Management / Faculty of Administrative Science & Policy Studies. [Teaching Resource] (Unpublished)

Abstract

This is an introductory course on strategic management. Students will be exposed to key concepts, principles and theories in business strategies. It will cover the various components of strategy formulation, implementation and evaluation. Formulation components include conducting an external and internal analysis, applying SWOT and differentiating among the three levels of strategy (functional, business, corporate). Implementation components include governance, ethics, organisational structure, control systems and culture. Evaluation involves monitoring the execution of strategy to determine the extent strategic goals are being achieved and the degree competitive advantage is being created and sustained.

Metadata

Item Type: Teaching Resource
Creators:
Creators
Email / ID Num.
UiTM, Faculty of Administrative Science & Policy Studies
UNSPECIFIED
Subjects: L Education > LB Theory and practice of education > Curriculum
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Administrative Science and Policy Studies
Keywords: Syllabus, academic, UiTM
Collections: AIMS UiTM
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/76294
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ID Number

76294

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