Essence Elegata: vanilla coconut perfume / Nurul Nabila Ahmad Jadi ... [et al.]

Essence Elegata formulates a plant-based perfume specifically a palm oil based perfume where the perfume will contains glycerin and cocoa butter as its main ingredients. Our primary strategy and aim is to provide a plant based perfume to people who are vegan, those with sensitive skin and those within the age range of 14 to 30 years old. Since our company is listed as a new company in the market, so there will be many aspects that we need to consider in order to make sure that our company can compete with other perfume brands. To make our perfume more appealing, we decided to produce a solid perfume and making glycerin and cocoa butter as the main ingredients. Glycerin and cocoa butter could help in retaining the moisture of the skin. Other than that, glycerin could delay the evaporation so the perfume’s smell that we produce will last longer. Cocoa butter would also help reducing the rashes, patches or any skin irritation. These criteria's make us believe that people may be looking for a perfume that could not only be used as an adornment but it could help moisturizing the skin. Our business is run by five main workers which are chief executive officer, operation officer, financial officer, financial manager and marketing officer. From our observation, we are targeting a big scope of buyers of perfumes our headquarter is located in the middle of a city where there are residential areas and few huge shopping malls. Furthermore, our business location is very strategic as our clinic is near to shop lots and residential areas. We believe that we will be able to achieve our business goal with our business financial position statement. With the quality palm oil based product and well education background of chemical engineering, we are pretty sure that good words will spread about our vegan perfume. We hope that Essence Elegata can be well-known perfume company locally and able to produce variety of alluring scents from time to time