3AM Cosmetics / Mia Batrisya Badrunnizam ...[et al.]

Badrunnizam, Mia Batrisya and Ibrahim, Nur Aisyah and Mohd Zizali Nordin, Nor Asma Syazwani and Sharif, Noor Atiqah (2023) 3AM Cosmetics / Mia Batrisya Badrunnizam ...[et al.]. [Entrepreneurship Project] (Unpublished)


3AM Cosmetics is a business partnership of a start-up company involving four members where all of us has a huge vital role in making the company successful. The company strives in making palm-oil-based organic homemade lipsticks with five shades in the market. The art of colour theory has made it well known that lipstick can not only make one look better by balancing and enhancing one skin or eye tone but can also make one feel better. Lipstick is currently fashionable in all colours and textures. Given that the lips are seen as a sensual area of the body, using lipstick in a bold lip colour like red, for instance, can boost one's confidence or professional image. With just one smooth glide of lipstick, we hoped to increase our customers' sense of physical attractiveness and boost their self-esteem, attitude, and personality. 3AM Cosmetics is also committed in making our lipsticks as diverse as possible to ensure that every skin colour or gender feel included to express themselves. Given that 3AM Cosmetics is still a relatively new company on the market and that there are numerous rival companies with similar goals and objectives all over the world, it is crucial to make sure that our brand has met the standard to ensure customer’s satisfaction. We perceive a few flaws in the lipstick market as a chance to create an organic lipstick that is low in price but high in quality. From our observations, we are targeting a broad scope of customers to try and admire the beauty of 3AM Cosmetics because we are confident that our product will be loved by many. The company will be located at Bandar Seri Alam, Johor, which is strategic due to its distance from housing areas, school, and faces the main road


Item Type: Entrepreneurship Project
Email / ID Num.
Badrunnizam, Mia Batrisya
Ibrahim, Nur Aisyah
Mohd Zizali Nordin, Nor Asma Syazwani
Sharif, Noor Atiqah
Email / ID Num.
Azmi, Intan Suhada
Subjects: H Social Sciences > HD Industries. Land use. Labor > Home labor. Home-based businesses
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Chemical Engineering
Keywords: Business plan, Entrepreneurship, Lipsticks, Homemade
Date: 2023
URI: https://ir.uitm.edu.my/id/eprint/75961
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