Housing estate in Kota Kinabalu to overcome the customers grouses as to satisfy customers needs / Zulkarnin Hassan

To be successful, organizations or firms must look into the needs and wants of their customers. That is the reason why many researchers and academicians have continuously emphasized on the importance of customer satisfaction. Customer satisfaction is important because many researchers have shown that customer has a positive effect on an organization's profitability. Due to this reason, the consequences of customer satisfaction and dissatisfaction must be considered. The findings revealed that majority of the customers are not satisfied with the workmanship of the houses they purchased. The dissatisfied house owners requested the developers to relook or make a comprehensive study on areas found not up to the expectation of the house owners. The most important areas where the developers need to consider seriously are quality and price. The study also indicated the customer preference on the types of house they are interested to purchase. The two types of houses that most preferred by the house buyers are terrace and semi-detached houses with good and reasonable living room and master bed room are their top priority.