UiTM, Arshad Ayub Graduate Business School
(2017)
ABR796: Applied Business Research (Presentation) / Arshad Ayub Graduate Business School.
[Teaching Resource]
(Unpublished)
Official URL: https://aims.uitm.edu.my/
Abstract
This course will provide a platform in understanding the role of BUSINESS research in shaping decision. This specialized course covers topics such as the nature of research, business problem, research design, theoretical framework, scales and measurement , questionnaire design, sampling design and procedures, data collection methods and field, data processing, analysis and interpretations, hypothesis testing, research proposal and presentation of research report. ABR 794 is a pre-requisite course to ABR 796
Metadata
| Item Type: | Teaching Resource |
|---|---|
| Creators: | Creators Email / ID Num. UiTM, Arshad Ayub Graduate Business School UNSPECIFIED |
| Subjects: | L Education > LB Theory and practice of education > Curriculum L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Arshad Ayub Graduate Business School (AAGBS) |
| Keywords: | Syllabus, academic, UiTM |
| Collections: | AIMS UiTM |
| Date: | 2017 |
| URI: | https://ir.uitm.edu.my/id/eprint/75476 |
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