ABP792: Applied Business Project II / Arshad Ayub Graduate Business School

This course provides a platform in understanding the role of research in shaping business decisions. Taking up from the proposal developed in applied business research, this course will now move into the methodological execution, the analytical process, the report writing and finally the justification of the whole research undertaking. Students are guided in the way they conduct the research and their ability to handle queries relating to the process, the analyses and the findings of the research in line with the applied business demands.