Factors influencing students to join multi-level marketing (MLM) business: a study at UiTM Kota Samarahan, Sarawak / Edward Hestin Ginjom

MLM is a genre of personal selling where products or services are distributed by the agent to the customer through personal contact without the need for a permanent business location (Direct Selling Association of Malaysia, 2010). The Malaysian Ministry of Domestic Trade, Cooperatives and Consumerism reported that as of 31 December 2009, direct selling licenses were granted to 491 companies, of which 350 companies have an MLM plan (MDTCC, 2010). The sales from the direct selling industry in Malaysia were valued at RM 3.7 billion in year 2008 (MDTCC, 2010).