A study on the farmers acceptance toward ‘Josapine’ Pineapple in Samarahan / Samsu Kadir

Pineapple (Ananas Comosus L. Merr) is one of the 15 local fruits that have been identified by the Ministry of Agriculture to be given a greater emphasizes in the 3rd National Agriculture Policy. The introductions of new hybrid of pineapple called Josapine’ by MARDI in August 1996 have increased the export of Malaysian fresh pineapple to overseas market. The export of fresh pineapple fruit has been increased from 24,055 MT value at RM 8.3 million in 1995 to 76,629 MT value at RM 32.91 in 2000. But the export ofcanned pineapple have been decreased from 39,280 MT value at RM 601 million to 16,389 MT value at RM 34.5 millions for the same year. The superior quality of fruit and good characteristics made the ‘Josapine' suitable for fresh market either in the domestic or overseas market.