AGR165: Agricultural Products Marketing / Faculty of Plantation and Agrotechnology

This course will elaborate the roles, processes, function and system of agricultural marketing. Attention will be focused to the basic problems of agricultural marketing and solution in solving the problems. The agricultural marketing approaches, scope of agricultural production and its role in agricultural marketing would be analysed. The explanation of concepts of consumers demand and supply will be described along with the factors affecting the taste and preference of the consumers. Role of price discovery and policies, types of elasticity of demand and supply are also important in agricultural marketing. The final section of this course will briefly discuss about types of market structure, determining the best mode to enter the international market, commodity marketing and various types of marketing risks for agricultural marketing.