Cost reduction analysis in a car manufacturing plant application of sealants and adhesives as a direct material on assembling 'white body' for Proton Wira (model M-41) - a case study at Perusahaan Otomobil Nasional Berhad ( Proton) / Kamal Ismadi Sumeri, Raja Mazuir Raja Ahsan Shah and Zanita Zainuddin

PROTON'S commitment to producing quality cars at competitive prices has always been at the forefront activities. Towards this end, continuing efforts are made to "reduce cost" as well as to increase local content in the manufacturing of PROTON cars. Along with the objective of increasing local content, PROTON has developed and nurtured the growth of local vendors in the automotive parts and components industry. Efforts to reduce production costs and enhance operation efficiency was intensified with the formation of the "Target Cost Achievement (TCA) Committee". The TCA committee focuses its attention on reducing component costs in respect to design review, product contents, design specification and manufacturing processes. The cooperation of the PROTONs vendors have been enlisted to support this effort.