Necessity of maps in the tourism industry, a close look at Taman Negara Pahang Darul Makmur / Hairuddin Mohamed Ali

One of the basic needs that must be given emphasis in the tourism industry is maps. Maps provide information about places of interest to visit, attractions and amenities available in a given area needed by the tourists. Taman Negara Pahang Darul Makmur is one such area that requires a well-designed map. The test map of Taman Negara was compiled based on the existing Taman Negara map and a topographic map. In an attempt to fulfill the lack of tourist maps, a market research was carried out in the form of collecting statistical data on the tourists coming into Taman Negara from 31st. July, 1987 to 1st. August, 1987. Written questionnaire was also carried out which include question about size, colours, contents and symbols used in order to aid on the design of the proposed new map.