7Ps of service marketing mix in business – for a service business / Nordayana Zulkifli

Zulkifli, Nordayana (2022) 7Ps of service marketing mix in business – for a service business / Nordayana Zulkifli. Planet MASMED (1). ISSN 2805-5535

Abstract

The success formula for each business marketing plan is to deliver a unique plan and experience that is different from their competitors, which will satisfy their target buyers. Derive from the marketing concept, the marketing mix evolves. The marketing mix is allocating the right product, at the right place, right time, and definitely at the right price. The businesses need to undergo proper planning regarding all these and they must know their business really well. The marketing mix starts with 4P's such as product, price, place, and promotion. Meanwhile, the 7 P's of the service marketing mix is the expansion of the 4 P's which include people, process, and physical evidence. Service marketing mix always been used by business that offers services.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Zulkifli, Nordayana
UNSPECIFIED
Subjects: A General Works > AP Periodicals
H Social Sciences > HF Commerce > Business education
Divisions: Universiti Teknologi MARA, Negeri Sembilan
Journal or Publication Title: Planet MASMED
ISSN: 2805-5535
Number: 1
Keywords: Marketing mix, business, marketing
Date: June 2022
URI: https://ir.uitm.edu.my/id/eprint/74333
Edit Item
Edit Item

Download

[thumbnail of 74333.pdf] Text
74333.pdf

Download (3MB)

ID Number

74333

Indexing

Statistic

Statistic details