Cultural tourism landscape: reviving the Bugis culture through sustainable tourism approach at Rambah, Pontian, Johor/ Sharifah Nur Jalilah Syed Mohd Fadzil

Rambah is a one of the early settlement of Bugis ethnic on 161h century. Rambah are located in between Pontian Kechil and Kukup. This paper reveals the potential of cultural tourism landscape in Rambah and shows the role of tourism in cultural preservation and conservation. This study also shows that Rambah highlights the strength of the uniqueness of the Bugis culture through history and local community especially for the purpose of "Rambah Cultural Village of Bugis". This research is an ethnographic research, using qualitative methods. Linking tourism with this Bugis tradition, character and element will benefit the local economy. The main idea in cultural tourism landscape is to revive the Bugis culture at Rambah by promoting the Bugis cultural value and to reach economic benefits.