The factors that influence the usage of WhatsApp among youth at Kota Samarahan / Alice Andrew

In this new era of globalization, telecommunication technologies are having a rapid development nowadays. One of the successful technologies is mobile instant messenger, which the most popular among people is WhatsApp. People are using WhatsApp to communicate with their friends, family members, colleagues, lecturers, students and many others. Some people are using WhatsApp for enjoyment or fun, whereby they can share with others many funny stuff, jokes, funny pictures, and videos. This research indicates the factors people are using WhatsApp because of its sociability, as a means for social support, hedonic motivation and because of the nature of WhatsApp itself. This research also study the differences in factors that influence the usage of WhatsApp between genders; male and female. Besides that, this research study also determine the difference in factors of using WhatsApp based on time spent. The researcher collects the data through questionnaires which are distributed to 250 youth of Taman Desa llmu, Samarahan as respondents. The researcher also provide practical implications and offer suggestions for future researchers.