A study on the factors of online shopping that influence the online shopping behavior among students of Bachelor of Administrative Science (AM228) at UiTM Campus Samarahan 2 / Afiqah Amran

Online shopping has not been a new phenomenon in this era of globalization. It has been introduced or used since a few decades ago by some of the innovative inventors’ around the world. Basically, online shopping is a web-based online business that involved a buyer and a seller whereby it has no different than a traditional business, in which the buyers and sellers interact with each other about buying a certain product. Therefore, through this research findings, we had identified the factors of online shopping that influence the online shopping behavior among students of Bachelor in Administrative Science (AM228) at UiTM Campus Samarahan 2. The finding of this research shows that the most dominant factors that influenced the students’ online shopping behavior are service quality and shopping motivations. 186 of the AM228 students had participated in filling the questionnaires of our research. It is found that generally, our independent variables which are the factors of online shopping has a significant positive relationship with our dependent variables which are the students of AM228 online shopping behavior. The study also revealed that most of the students prefer to do online shopping because of the quality of service provided by the seller and also the shopping motivations that the students have in their mind. Therefore, although that we know there are many researchers who had or will conducted the same research study regarding on the online shopping towards the students, however, we have specified our study that will surely focuses on the narrow aspects only.