Examine the student’s decision making process in choosing institutions of higher education / Ayub Huslan

In 2001, over 1 500, 000 applications were made through University and Colleges Admissions Services at the start of the year, but this was a 2.5% decrease from the previous year (Jones, 2001). However, according to Moogan (2003) many students make the wrong decisions due to receiving poor advice and conflicting opinions or because of the lack of accurate and relevant information. According to Clarke and Brown (1998), potential students are generally young people who are at a relatively unstable phase in their lives and yet they are making very important (investment) decisions.