Smartphone purchasing behavior among generation Y students in UiTM Sarawak / Norsila Sudin

Sudin, Norsila (2015) Smartphone purchasing behavior among generation Y students in UiTM Sarawak / Norsila Sudin. [Student Project] (Unpublished)

Abstract

According to Gartner, Inc. (NYSE: IT), “worldwide combined shipments of devices such as PC’s, tablets, and mobile phones are projected to reach 2.5 billion units in 2014, which 6.9 percent increase from 2013.” it shows that the demand for gadgets will increase from year to year. One ofthe reasons behind this is due to the fast changes in the technological development in market such as mobile commerce which is the trend worldwide nowadays (Kalatoka & Robinson, 2001; Liang & Wei, 2004).

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Sudin, Norsila 2012884898
Subjects:	H Social Sciences > H Social Sciences (General) T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunication T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Cell phones
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	BUSINESS ADMINISTRATION WITH HONOURS (MARKETING)
Keywords:	Smartphone, gadgets, generation Y
Date:	January 2015
URI:	https://ir.uitm.edu.my/id/eprint/73054