A study on the influence of attitude, knowledge and subjective norms towards public perception of air pollution among road users in Malaysia / Nur Hanani Shamsudin and Wan Nur Alya Zainudin

In this modern era, each and every part of the world has experienced rapid development in many aspects. However, the rapid development in the industry today has contributed to the increase in the number of motor vehicles from year to year such as cars, vans, buses, lorries and others. In fact, the use of these motor vehicles also has adverse impacts on human health and the environment. Therefore, this study is conducted to identify the influence of attitude, knowledge and subjective norms towards public perception of air pollution among road users in Malaysia. This study also consists of three independent variables namely attitude, knowledge and subjective norms while the dependent variable is the air pollution among road users in Malaysia. This is quantitative research in which survey questionnaires are used as the primary data collection method. In addition, the survey was conducted in two languages, English and Malay, and distributed through the online survey research. There are 301 respondents who participated in the study. The data were analyzed using SPSS software. As a result, it was confirmed that all variables have a significant relationship with air pollution among road users in Malaysia.